Final Project: Part VI

In analyzing a real world projection of the ad in application, certain things must be considered. “Some of the greatest advertising lines have two things in common: they don’t sound like sales pitches, and they ring true.” (pg. 94) To make our product successful, we have drawn on the creativity of combining problems that our consumers may be faced with to provide a simple portable solution. In Advertising by Design, the statement “Outrageous visuals are almost a sure bet to get a viewer’s attention. When those visuals express an idea, then you’ve got a really great chance to persuade a viewer." (pg. 97) is a great way to describe how combing snapshots of a busy life calls for an even greater need to get the attention of the ad viewer. Or campaign gathers common elements to keep the theme of cluttered messes that are our lives. “An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own." (pg. 188) By choosing this form of promotion our product is easily referable when a need for the flash drive arises. We have used our best judgment to make our product memorable. “A creative approach in advertising must appropriate for the product or service, and it must communicate and enhance the client’s message- form follows function.” (pg. 204) This campaign brings our flash drives to the hands of those in need of one and those who may already use them. Recognition and associating with the feelings of our consumers brings an ordinarily inanimate storage device and giving them the ability to take the everyday stresses that they may face to simplify them with a device that lets them do it in their own way.

Final Project: Part V

“Technology is an enabler, it makes stuff possible faster. That’s all. Technology facilitates, it doesn’t replace the human imagination.”- Kevin Roberts, CEO Worldwide of Saatchi & Saatchi (pg. 48)
This quote engulfs the reality that even in the constant improvement in technology; creative content is still created in by the spark that is human thought. In showing various aspects of life, we can touch the human element that creates a commonality of life and a necessity for space that will only be increasing in our lifetimes.

We want people to remember this specific product when searching for a way out of the increasingly smaller place where we all live. The market for these items is also getting tighter. “In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficiency for a quality product, service, group, individual, or commodity.” (pg. 49) Consumers need to first be understood, in using less words and more visual media we can better communicate our message to potential customers. “All communication ideas are ultimately about language: a revelation, a work, a phrase, a visual image or symbol, a co construction, an information design- whatever, there is always language at the center of an idea.” (pg. 44) In this way, “An idea is visually and verbally expressed through the creation, selection, combination manipulation, and arrangement of visual and verbal elements and the written copy.” (pg. 66) Our idea is to break the barriers of language through the belief that is best stated with this quote: “When you guys give the consumer a reasonable rationale, the consumer’s reaction might be, "That makes sense! I should use that brand for a particular reason.” (pg. 84) Another way to describe our effort to be a part of the lives of our consumers is in this statement. “A good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities." (pg. 92) Weekly magazines are a great way to post our ads as newspapers are becoming extinct while magazines are still in readers hands. This print ad can then be copied to other forms of media as its success grows.

Final Project: Part IV

A magazine ad is an effective way of communicating to the people that would more than likely be our clients such as people reading on crowded planes, people flipping through pages on a crowded subway, or those reading an article while sitting on a busy lunch break. In conveying a similar experience we can start to gather our thoughts in collective thought. Landa describes that “traditional brainstorming is conducted by a group of people so that one contributor’s though builds on or triggers another’s, although it may work even better when modified for individual use, since then there is no holding back, no social inhibition.“ (pg. 33) One way to do this is by using a different way to show the same product in a different environment. “Changing a frame allows you to explore possibilities, to imagine what a brand or organization could be beyond its current personality or how it is commonly perceived.” (pg. 34) A magazine is a form of media that can reach our educated clients. We would like to compose this message by using background space to focus on the product after a wide range of crowded views that are easily relatable. “The act of creating art-painting, drawing, sculpture, ceramics, collage, photography, any traditional or nontraditional activates several parts of the brain, sharpens thinking, provokes the mind’s associative network, and increases focus to a point where creative thinking can occur.“ (pg. 40) This expansion on a view of a product that may have only be thought of as an office device breaks people outside of the box of their typical thinking and use for their flash drive.

Final Project: Part III

By showing customers their basic need for space in several areas of their lives they can understand how our product would benefit their lives. The proposed campaign can be understood in several languages and even without words. We would like to reach them on a basic level to show how we understand their basic needs and are here to help them get through their day. The most effective way for us to stand out in the consumer’s mind is through creating advertising. In the textbook it states that “creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy.” (pg. 18) The concept of the need for space is something in which we can all relate. Consumers don’t have to drastically change their activities to account for a new part of technology that may already be cluttering up their already packed spaces. As Landa describes, “Any good idea grows out of and illuminates a brand; big ideas cause consumers to see the brand from a whole different prospective.” (pg. 25) Another way she relates this message is by talking about the idea that ”certain behaviors promote creative thinking, such as looking for connections, observing accurately, asking questions and recognizing problems, and being open to new ideas and methodologies.” (pg. 32) I would also like to include that these are the things that bond us together in a common understanding of what works and what does not. Including customers in the process of coming to this common understanding, we have connected to them in a way that attracts them to our product.

Final Project: Part II

Staples has chosen the easy button to relate to consumers, milk has used simple questions in ad campaigns, but there is not much large scale advertising for slash drives. The textbook best describes how to reach your target market in stating that “learning about your client’s business is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment.” (pg. 15) They also describe the way to go about achieving a place in the competitive market of your particular product. Miss Robin Landa says that “essentially, advertising strategy is considering the brand’s or group’s positioning and aiming your advertising application in the marketplace to achieve differentiation, relevance, and resonance.” (pg. 16) The gathering of mind breaks down the complications of dealing with competitors in the market of portable storage devices that have cluttered shelves around the world. This is best described by Land’s explanation of what needs to occur in gathering and presenting ideas that ca n be received well and/or improved upon. “The answers to questions posed in a brief are usually based on predesign market research; information gathered about the product, service or group, and audience; and the budget.” (pg. 17) This is the best way to go about facing these challenges head on while drawing in new clients that may have not caught up to the newest innovations that would surely elude them. Keeping the message short yet sweet makes the use of our product simple enough for people to consider and accessible enough for people to grab in running their daily errands.

Final Project: Part I

The ad that I am proposing is for a USB storage device. In today’s busy lives things get pushed aside and compacted so often that consumers can relate to the need for efficiency on any level. The slogan chosen for this product was based primarily on reaching the consumer. The book best describes the purpose for the slogan as a message. “An advertisement is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.” (pg. 3) It also describes the purpose of the ad itself stating that “An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on its own.” (pg. 3) In the process of creating the ad and the slogan itself, many things come into play that deals with the psyche of the consumer and yourself. The Advertising by Design book describes this thoroughly in stating that “Creative thinking is needed through all the phases of an advertising project. Creative solutions are produced be a keen, imaginative minds.” (pg. 14) The slogan is direct in offering help to a problem that consumes our daily lives. It implies an extended offer of simplification when it can be thought of as a seemingly difficult. The avenues that a consumer can take to help this problem are various but the slogan demonstrated how a simple idea can be a better solution than the method they may be currently using if any at all. Very simply put, “Looking for space?” is the best way to conclude the message.

Gluten-free Beauty

gluten-free skincare

In the skincare market, there are many creams and treatments that claim to be good for you. One consideration even in natural skincare lines are becoming more natural. We are changing the market by introducing a brand that is just as good for you on the outside that it is for the inside. A growing trend of gluten-free products have been appearing on the market for people with gluten allergies and sensitivities. In keeping in line with changes in today's society, our physicians and dermatologists have come together to create a product that gives your skin the same gluten-free benefits that you would like from your food choices. The diet that keeps you healthy can also keep your skin beautiful and everyday radiant.

Porous skin will absorb what goes on it. Not only will it take in environmental pollutants and stresses, but it can take in allergens that will damage the texture and condition of your skin overtime. This product is great for not only people with gluten allergens, but people that would like to turn around the look and feel of their skin through an organic blend of ingredients. This special combination is meant to brighten, firm and balance the skin to quench the skin of nutrients and renew all layers of your appearance by a confident feeling that fits who you really are.

Cosmetic companies have tried for years to hide the fact that various harmful agents have been added to create the look

Introducing the new 2011 all wheel drive Toyota RAV4; the best family vehicle for safe recreation.

A 2012 Toyota RAV4 is a great family car that can be used for nearly every situation. As a compact SUV the Toyota RAV4 is perfect for carrying our everyday loads. With its new break-override system that reduces engine power in an emergency, this Recreational vehicle’s capacity to carry passengers and their equipment is now joined with the equally important ability to fit into that smaller parking spot. With the RAV4 having 27 miles per gallon, V-6 engine and 179 horsepower capability, Toyota has given families a way to be to be safe while also being everywhere for everyone. While 4-wheel drive allows for power when it is needed, the Toyota RAV4 is as easily used for the everyday commute and carpooling as well as family outings no matter where they may lead.

Week 5: EOC

A particular Doritos ad stood out to from the many other ads they displayed because it hit a cord with an affect of the current economy and how it has changed our standard of living. During a child’s birthday party, it was stated that birthday wishes are to come true as his father blowing out the boy’s candles interrupts a boy. As the focus then shifted to the father’s desires to have fun, it shows how the ad focuses more on the numerous men watching the Superbowl who are more than likely in a similar situation.



Other Doritos ads used the home as the location of the ad as in the pug commercial. Even though they both conveyed a typical situation of today's men, I definitely feel that the birthday candles commercial was more effective in the feeling of a return to fun times that connect with the customers of these Doritos football fans.



This ad is clearly targeting a middle-aged to younger family men that has more than likely taken on more of a role of a stay-at-home-dad. In most cases in the country, many fathers are in this position as many job opportunities have diminished with the collapse of the markets in 2008 that still affect our economy today. Knowing this, the boredom that these young men must be facing as young fathers with filling the need to be at home must be facing the desire to take any opportunity to break out and have some fun.
Doritos did a great job in including this large segment that dream to have wishes of their own that can include the Doritos brand of tortilla chips. Even though each Doritos ad was different throughout the duration of the game, they targeted their many viewers at a time when people are purchasing chips and reminding them of which brand to buy.

Week 4 EOC: Bob Isherwood

Week 3 EOC: Tobacco Advertisement

A new trend spreading along the tobacco industry is use of smokeless tobacco. With many areas, including states now being banned from indoor and some even outdoor or sidewalk usage, the need for a smokeless tobacco is become the best alternative for current and future smokers. The second-hand smoke that comes along with traditional tobacco cigarettes is what many people are turned off about when in the same are as smokers. If cigarettes are considered a nuisance by non-smokers, new products such as tobacco pouches and electronic cigarettes can provide smokers a viable way of getting their nicotine fix.
The ad for SNUS tobacco pouches indicates that unlike chewing tobacco, these pouches are smoke-free, spit-free and drama-free. Considering the fact that smoker and non-smokers typically have such opposing views on the subject, the argument on this subject is known to be a heated one (no pun intended). To minimize the arguments and worries about tobacco's effects on others in establishments, SNUF markets to most smokers who have already felt the effects of backlash of cigarette use.
The ad is also indicative of how easy it is to switch to this products by giving you instructions right on the ad and describing the fresh feeling you will experience upon following these simple instructions.
The best part of being a smoker is the social aspect of it. The ad shows that the smoker can have their cake and eat it too. They can enjoy their tobacco while partaking in other social activities involving non-smokers. This is the companies guarantee to a drama-free experience in using this product as opposed to the complications of attempting to quit their beloved addiction. These types of significant changes in the tobacco industry will allow for growth and further acceptance by the changing demands of today's quick-communicating, social pace.
The ad warns you of the dangers of using this product while using even larger font to draw your eye to their fine print that will only tempt you by letting know about the sensation that awaits you and takes you away from the warning label that is standard and required for the ad in the first place while making their ad even more recognizable.

Week 2 EOC: Ethics in Advertising

One example of something that questions the ethical importance of an advertisement is the selling of the likeness of the deceased. Their likenesses may be used in ways that the deceased may not have warranted. The name and image of Michael Jackson used to sell new albums, concert tickets, movies etc. are ways that Mr. Jackson's family has chosen to profit in his name. As a great humanitarian, Mr. Jackson in life was less concerned with profitability and more concerned with the improvement of social interaction throughout the world. It is questionable whether the usage of these new items being sold are to benefit his causes, charities and children rather than supporting the family that had already exploited him throughout his childhood life.

Another example of ethically questionable advertising would be in the form of sporting commercials used to sell beer during the peak of sports viewings. It has become almost a necessity to be socially acceptable by joining in the culture of alcohol consumption at any sports venue or gathering. This could affect people that have problems with addiction, increase alcohol-related incidents including deaths and tempts those that may not have previously been a part of such social experimentation by any other means. The notion of having beer ads shoved at me during sporting events have turned me off to watching certain sports that I have interested me in order to avoid being peer pressured to drink something I don't enjoy.

Finally, fashion also has its mishaps in often creating the illusion that to be considered fashion savvy one must be well-off to be a part of today's fashion culture. Many of these ads have been disappearing with the slow of many economies world-wide. I for one am glad that people are using this opportunity to realize that there are still ways to create fashion on a budget. It is considered chic to be well put together and presentable while it is not to go broke doing it, hence the return to basics seen throughout this fall's collections across the most prestigious fashion houses. This creates a focus within a look while keeping within a well-maintained budget.

Week 1 EOC: The Volkswagen Lemon

This 1960s Volkswagen ad signifies that their commitment to quality and customer satisfaction is strong. This statement is true not only in production, but in the Volkswagen tradition of impeccably well made products. Even though the average customer may overlook a number of minuscule details when purchasing this brand of vehicle, the large ad was placed to give current and future clients of Volkswagen absolute guarantee.

The inspectors of Volkswagen are held to an intensely high standard. This is clearly shown within the content of this advertisement. The number of inspectors per vehicle ensures that each and every detail is taken into account when building each and every model. This form of advertisement shows the client what can be expected from the company in terms of testing reliability, and lasting value of the Volkswagen products.

Ingenuity and well made products are important to the customer, but more important to each inspector. Seeing the high level of standards that this company, any consumers that may have been considering this purchase will know that more will be expected by Volkswagen than they would have previously thought. Also, potential consumers who may not have been previously aware of Volkswagen or their products now understand the nature of the company as well as the amount of consideration that the company holds for each of their clients.

Being the first ad of this kind, this type of advertising gave the people what they wanted with less worry for maintaining the vehicle and depreciation in value. This was also a new way of reaching consumers with small print. Normally, the small print was more descriptive. In this instance, the small print also gave the customer a glimpse into the daily testing involved in Volkswagen’s operations. Their appeal is evident in this small print and the idea is apparent to any consumers looking to own a new vehicle.

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Voice

Las Vegas has become one of the Fashion epicenters of the world that is compiled by a wide range of styles and brand names. With an array of people visiting daily from every corner of the world, this new fashion Mecca is reaching new heights as a greater level of recognition has shed light on our growing retail industry. An increase for the demand in high fashion is giving the city another way to attract people than that for which it is known, it’s legendary popularity for grand hotels and casinos. The opportunity to show the high end fashion in a city known for its entertainment and fine dining is bound to be a good time when beautiful people and fashion are combined. I would like that anyone viewing or visiting this blog would take part and join in the conversation. I want to know about things that inspire you and Las Vegas locals that you notice are shaking things up in the fashion industry, on a local national or international level. This blog was created to give people a place to share what they like and don’t like about fashion around Las Vegas. Let’s keep each other informed and updated on the latest fashion business news happening throughout the Las Vegas Valley.