Final Project: Part VI

In analyzing a real world projection of the ad in application, certain things must be considered. “Some of the greatest advertising lines have two things in common: they don’t sound like sales pitches, and they ring true.” (pg. 94) To make our product successful, we have drawn on the creativity of combining problems that our consumers may be faced with to provide a simple portable solution. In Advertising by Design, the statement “Outrageous visuals are almost a sure bet to get a viewer’s attention. When those visuals express an idea, then you’ve got a really great chance to persuade a viewer." (pg. 97) is a great way to describe how combing snapshots of a busy life calls for an even greater need to get the attention of the ad viewer. Or campaign gathers common elements to keep the theme of cluttered messes that are our lives. “An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own." (pg. 188) By choosing this form of promotion our product is easily referable when a need for the flash drive arises. We have used our best judgment to make our product memorable. “A creative approach in advertising must appropriate for the product or service, and it must communicate and enhance the client’s message- form follows function.” (pg. 204) This campaign brings our flash drives to the hands of those in need of one and those who may already use them. Recognition and associating with the feelings of our consumers brings an ordinarily inanimate storage device and giving them the ability to take the everyday stresses that they may face to simplify them with a device that lets them do it in their own way.