This quote engulfs the reality that even in the constant improvement in technology; creative content is still created in by the spark that is human thought. In showing various aspects of life, we can touch the human element that creates a commonality of life and a necessity for space that will only be increasing in our lifetimes.
We want people to remember this specific product when searching for a way out of the increasingly smaller place where we all live. The market for these items is also getting tighter. “In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficiency for a quality product, service, group, individual, or commodity.” (pg. 49) Consumers need to first be understood, in using less words and more visual media we can better communicate our message to potential customers. “All communication ideas are ultimately about language: a revelation, a work, a phrase, a visual image or symbol, a co construction, an information design- whatever, there is always language at the center of an idea.” (pg. 44) In this way, “An idea is visually and verbally expressed through the creation, selection, combination manipulation, and arrangement of visual and verbal elements and the written copy.” (pg. 66) Our idea is to break the barriers of language through the belief that is best stated with this quote: “When you guys give the consumer a reasonable rationale, the consumer’s reaction might be, "That makes sense! I should use that brand for a particular reason.” (pg. 84) Another way to describe our effort to be a part of the lives of our consumers is in this statement. “A good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities." (pg. 92) Weekly magazines are a great way to post our ads as newspapers are becoming extinct while magazines are still in readers hands. This print ad can then be copied to other forms of media as its success grows.
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