Final Project: Part I

The ad that I am proposing is for a USB storage device. In today’s busy lives things get pushed aside and compacted so often that consumers can relate to the need for efficiency on any level. The slogan chosen for this product was based primarily on reaching the consumer. The book best describes the purpose for the slogan as a message. “An advertisement is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.” (pg. 3) It also describes the purpose of the ad itself stating that “An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on its own.” (pg. 3) In the process of creating the ad and the slogan itself, many things come into play that deals with the psyche of the consumer and yourself. The Advertising by Design book describes this thoroughly in stating that “Creative thinking is needed through all the phases of an advertising project. Creative solutions are produced be a keen, imaginative minds.” (pg. 14) The slogan is direct in offering help to a problem that consumes our daily lives. It implies an extended offer of simplification when it can be thought of as a seemingly difficult. The avenues that a consumer can take to help this problem are various but the slogan demonstrated how a simple idea can be a better solution than the method they may be currently using if any at all. Very simply put, “Looking for space?” is the best way to conclude the message.