Final Project: Part II

Staples has chosen the easy button to relate to consumers, milk has used simple questions in ad campaigns, but there is not much large scale advertising for slash drives. The textbook best describes how to reach your target market in stating that “learning about your client’s business is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment.” (pg. 15) They also describe the way to go about achieving a place in the competitive market of your particular product. Miss Robin Landa says that “essentially, advertising strategy is considering the brand’s or group’s positioning and aiming your advertising application in the marketplace to achieve differentiation, relevance, and resonance.” (pg. 16) The gathering of mind breaks down the complications of dealing with competitors in the market of portable storage devices that have cluttered shelves around the world. This is best described by Land’s explanation of what needs to occur in gathering and presenting ideas that ca n be received well and/or improved upon. “The answers to questions posed in a brief are usually based on predesign market research; information gathered about the product, service or group, and audience; and the budget.” (pg. 17) This is the best way to go about facing these challenges head on while drawing in new clients that may have not caught up to the newest innovations that would surely elude them. Keeping the message short yet sweet makes the use of our product simple enough for people to consider and accessible enough for people to grab in running their daily errands.