A particular Doritos ad stood out to from the many other ads they displayed because it hit a cord with an affect of the current economy and how it has changed our standard of living. During a child’s birthday party, it was stated that birthday wishes are to come true as his father blowing out the boy’s candles interrupts a boy. As the focus then shifted to the father’s desires to have fun, it shows how the ad focuses more on the numerous men watching the Superbowl who are more than likely in a similar situation.
Other Doritos ads used the home as the location of the ad as in the pug commercial. Even though they both conveyed a typical situation of today's men, I definitely feel that the birthday candles commercial was more effective in the feeling of a return to fun times that connect with the customers of these Doritos football fans.
This ad is clearly targeting a middle-aged to younger family men that has more than likely taken on more of a role of a stay-at-home-dad. In most cases in the country, many fathers are in this position as many job opportunities have diminished with the collapse of the markets in 2008 that still affect our economy today. Knowing this, the boredom that these young men must be facing as young fathers with filling the need to be at home must be facing the desire to take any opportunity to break out and have some fun.
Doritos did a great job in including this large segment that dream to have wishes of their own that can include the Doritos brand of tortilla chips. Even though each Doritos ad was different throughout the duration of the game, they targeted their many viewers at a time when people are purchasing chips and reminding them of which brand to buy.
No comments:
Post a Comment