Week 3 EOC: Tobacco Advertisement

A new trend spreading along the tobacco industry is use of smokeless tobacco. With many areas, including states now being banned from indoor and some even outdoor or sidewalk usage, the need for a smokeless tobacco is become the best alternative for current and future smokers. The second-hand smoke that comes along with traditional tobacco cigarettes is what many people are turned off about when in the same are as smokers. If cigarettes are considered a nuisance by non-smokers, new products such as tobacco pouches and electronic cigarettes can provide smokers a viable way of getting their nicotine fix.
The ad for SNUS tobacco pouches indicates that unlike chewing tobacco, these pouches are smoke-free, spit-free and drama-free. Considering the fact that smoker and non-smokers typically have such opposing views on the subject, the argument on this subject is known to be a heated one (no pun intended). To minimize the arguments and worries about tobacco's effects on others in establishments, SNUF markets to most smokers who have already felt the effects of backlash of cigarette use.
The ad is also indicative of how easy it is to switch to this products by giving you instructions right on the ad and describing the fresh feeling you will experience upon following these simple instructions.
The best part of being a smoker is the social aspect of it. The ad shows that the smoker can have their cake and eat it too. They can enjoy their tobacco while partaking in other social activities involving non-smokers. This is the companies guarantee to a drama-free experience in using this product as opposed to the complications of attempting to quit their beloved addiction. These types of significant changes in the tobacco industry will allow for growth and further acceptance by the changing demands of today's quick-communicating, social pace.
The ad warns you of the dangers of using this product while using even larger font to draw your eye to their fine print that will only tempt you by letting know about the sensation that awaits you and takes you away from the warning label that is standard and required for the ad in the first place while making their ad even more recognizable.

Week 2 EOC: Ethics in Advertising

One example of something that questions the ethical importance of an advertisement is the selling of the likeness of the deceased. Their likenesses may be used in ways that the deceased may not have warranted. The name and image of Michael Jackson used to sell new albums, concert tickets, movies etc. are ways that Mr. Jackson's family has chosen to profit in his name. As a great humanitarian, Mr. Jackson in life was less concerned with profitability and more concerned with the improvement of social interaction throughout the world. It is questionable whether the usage of these new items being sold are to benefit his causes, charities and children rather than supporting the family that had already exploited him throughout his childhood life.

Another example of ethically questionable advertising would be in the form of sporting commercials used to sell beer during the peak of sports viewings. It has become almost a necessity to be socially acceptable by joining in the culture of alcohol consumption at any sports venue or gathering. This could affect people that have problems with addiction, increase alcohol-related incidents including deaths and tempts those that may not have previously been a part of such social experimentation by any other means. The notion of having beer ads shoved at me during sporting events have turned me off to watching certain sports that I have interested me in order to avoid being peer pressured to drink something I don't enjoy.

Finally, fashion also has its mishaps in often creating the illusion that to be considered fashion savvy one must be well-off to be a part of today's fashion culture. Many of these ads have been disappearing with the slow of many economies world-wide. I for one am glad that people are using this opportunity to realize that there are still ways to create fashion on a budget. It is considered chic to be well put together and presentable while it is not to go broke doing it, hence the return to basics seen throughout this fall's collections across the most prestigious fashion houses. This creates a focus within a look while keeping within a well-maintained budget.

Week 1 EOC: The Volkswagen Lemon

This 1960s Volkswagen ad signifies that their commitment to quality and customer satisfaction is strong. This statement is true not only in production, but in the Volkswagen tradition of impeccably well made products. Even though the average customer may overlook a number of minuscule details when purchasing this brand of vehicle, the large ad was placed to give current and future clients of Volkswagen absolute guarantee.

The inspectors of Volkswagen are held to an intensely high standard. This is clearly shown within the content of this advertisement. The number of inspectors per vehicle ensures that each and every detail is taken into account when building each and every model. This form of advertisement shows the client what can be expected from the company in terms of testing reliability, and lasting value of the Volkswagen products.

Ingenuity and well made products are important to the customer, but more important to each inspector. Seeing the high level of standards that this company, any consumers that may have been considering this purchase will know that more will be expected by Volkswagen than they would have previously thought. Also, potential consumers who may not have been previously aware of Volkswagen or their products now understand the nature of the company as well as the amount of consideration that the company holds for each of their clients.

Being the first ad of this kind, this type of advertising gave the people what they wanted with less worry for maintaining the vehicle and depreciation in value. This was also a new way of reaching consumers with small print. Normally, the small print was more descriptive. In this instance, the small print also gave the customer a glimpse into the daily testing involved in Volkswagen’s operations. Their appeal is evident in this small print and the idea is apparent to any consumers looking to own a new vehicle.

Published with Blogger-droid v1.6.5

Voice

Las Vegas has become one of the Fashion epicenters of the world that is compiled by a wide range of styles and brand names. With an array of people visiting daily from every corner of the world, this new fashion Mecca is reaching new heights as a greater level of recognition has shed light on our growing retail industry. An increase for the demand in high fashion is giving the city another way to attract people than that for which it is known, it’s legendary popularity for grand hotels and casinos. The opportunity to show the high end fashion in a city known for its entertainment and fine dining is bound to be a good time when beautiful people and fashion are combined. I would like that anyone viewing or visiting this blog would take part and join in the conversation. I want to know about things that inspire you and Las Vegas locals that you notice are shaking things up in the fashion industry, on a local national or international level. This blog was created to give people a place to share what they like and don’t like about fashion around Las Vegas. Let’s keep each other informed and updated on the latest fashion business news happening throughout the Las Vegas Valley.