This 1960s Volkswagen ad signifies that their commitment to quality and customer satisfaction is strong. This statement is true not only in production, but in the Volkswagen tradition of impeccably well made products. Even though the average customer may overlook a number of minuscule details when purchasing this brand of vehicle, the large ad was placed to give current and future clients of Volkswagen absolute guarantee.
The inspectors of Volkswagen are held to an intensely high standard. This is clearly shown within the content of this advertisement. The number of inspectors per vehicle ensures that each and every detail is taken into account when building each and every model. This form of advertisement shows the client what can be expected from the company in terms of testing reliability, and lasting value of the Volkswagen products.
Ingenuity and well made products are important to the customer, but more important to each inspector. Seeing the high level of standards that this company, any consumers that may have been considering this purchase will know that more will be expected by Volkswagen than they would have previously thought. Also, potential consumers who may not have been previously aware of Volkswagen or their products now understand the nature of the company as well as the amount of consideration that the company holds for each of their clients.
Being the first ad of this kind, this type of advertising gave the people what they wanted with less worry for maintaining the vehicle and depreciation in value. This was also a new way of reaching consumers with small print. Normally, the small print was more descriptive. In this instance, the small print also gave the customer a glimpse into the daily testing involved in Volkswagen’s operations. Their appeal is evident in this small print and the idea is apparent to any consumers looking to own a new vehicle.
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