Final Project: Part III

By showing customers their basic need for space in several areas of their lives they can understand how our product would benefit their lives. The proposed campaign can be understood in several languages and even without words. We would like to reach them on a basic level to show how we understand their basic needs and are here to help them get through their day. The most effective way for us to stand out in the consumer’s mind is through creating advertising. In the textbook it states that “creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy.” (pg. 18) The concept of the need for space is something in which we can all relate. Consumers don’t have to drastically change their activities to account for a new part of technology that may already be cluttering up their already packed spaces. As Landa describes, “Any good idea grows out of and illuminates a brand; big ideas cause consumers to see the brand from a whole different prospective.” (pg. 25) Another way she relates this message is by talking about the idea that ”certain behaviors promote creative thinking, such as looking for connections, observing accurately, asking questions and recognizing problems, and being open to new ideas and methodologies.” (pg. 32) I would also like to include that these are the things that bond us together in a common understanding of what works and what does not. Including customers in the process of coming to this common understanding, we have connected to them in a way that attracts them to our product.