Week 3 EOC: Tobacco Advertisement

A new trend spreading along the tobacco industry is use of smokeless tobacco. With many areas, including states now being banned from indoor and some even outdoor or sidewalk usage, the need for a smokeless tobacco is become the best alternative for current and future smokers. The second-hand smoke that comes along with traditional tobacco cigarettes is what many people are turned off about when in the same are as smokers. If cigarettes are considered a nuisance by non-smokers, new products such as tobacco pouches and electronic cigarettes can provide smokers a viable way of getting their nicotine fix.
The ad for SNUS tobacco pouches indicates that unlike chewing tobacco, these pouches are smoke-free, spit-free and drama-free. Considering the fact that smoker and non-smokers typically have such opposing views on the subject, the argument on this subject is known to be a heated one (no pun intended). To minimize the arguments and worries about tobacco's effects on others in establishments, SNUF markets to most smokers who have already felt the effects of backlash of cigarette use.
The ad is also indicative of how easy it is to switch to this products by giving you instructions right on the ad and describing the fresh feeling you will experience upon following these simple instructions.
The best part of being a smoker is the social aspect of it. The ad shows that the smoker can have their cake and eat it too. They can enjoy their tobacco while partaking in other social activities involving non-smokers. This is the companies guarantee to a drama-free experience in using this product as opposed to the complications of attempting to quit their beloved addiction. These types of significant changes in the tobacco industry will allow for growth and further acceptance by the changing demands of today's quick-communicating, social pace.
The ad warns you of the dangers of using this product while using even larger font to draw your eye to their fine print that will only tempt you by letting know about the sensation that awaits you and takes you away from the warning label that is standard and required for the ad in the first place while making their ad even more recognizable.