Final Project: Part IV

A magazine ad is an effective way of communicating to the people that would more than likely be our clients such as people reading on crowded planes, people flipping through pages on a crowded subway, or those reading an article while sitting on a busy lunch break. In conveying a similar experience we can start to gather our thoughts in collective thought. Landa describes that “traditional brainstorming is conducted by a group of people so that one contributor’s though builds on or triggers another’s, although it may work even better when modified for individual use, since then there is no holding back, no social inhibition.“ (pg. 33) One way to do this is by using a different way to show the same product in a different environment. “Changing a frame allows you to explore possibilities, to imagine what a brand or organization could be beyond its current personality or how it is commonly perceived.” (pg. 34) A magazine is a form of media that can reach our educated clients. We would like to compose this message by using background space to focus on the product after a wide range of crowded views that are easily relatable. “The act of creating art-painting, drawing, sculpture, ceramics, collage, photography, any traditional or nontraditional activates several parts of the brain, sharpens thinking, provokes the mind’s associative network, and increases focus to a point where creative thinking can occur.“ (pg. 40) This expansion on a view of a product that may have only be thought of as an office device breaks people outside of the box of their typical thinking and use for their flash drive.