Final Project: Part VI

In analyzing a real world projection of the ad in application, certain things must be considered. “Some of the greatest advertising lines have two things in common: they don’t sound like sales pitches, and they ring true.” (pg. 94) To make our product successful, we have drawn on the creativity of combining problems that our consumers may be faced with to provide a simple portable solution. In Advertising by Design, the statement “Outrageous visuals are almost a sure bet to get a viewer’s attention. When those visuals express an idea, then you’ve got a really great chance to persuade a viewer." (pg. 97) is a great way to describe how combing snapshots of a busy life calls for an even greater need to get the attention of the ad viewer. Or campaign gathers common elements to keep the theme of cluttered messes that are our lives. “An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own." (pg. 188) By choosing this form of promotion our product is easily referable when a need for the flash drive arises. We have used our best judgment to make our product memorable. “A creative approach in advertising must appropriate for the product or service, and it must communicate and enhance the client’s message- form follows function.” (pg. 204) This campaign brings our flash drives to the hands of those in need of one and those who may already use them. Recognition and associating with the feelings of our consumers brings an ordinarily inanimate storage device and giving them the ability to take the everyday stresses that they may face to simplify them with a device that lets them do it in their own way.

Final Project: Part V

“Technology is an enabler, it makes stuff possible faster. That’s all. Technology facilitates, it doesn’t replace the human imagination.”- Kevin Roberts, CEO Worldwide of Saatchi & Saatchi (pg. 48)
This quote engulfs the reality that even in the constant improvement in technology; creative content is still created in by the spark that is human thought. In showing various aspects of life, we can touch the human element that creates a commonality of life and a necessity for space that will only be increasing in our lifetimes.

We want people to remember this specific product when searching for a way out of the increasingly smaller place where we all live. The market for these items is also getting tighter. “In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficiency for a quality product, service, group, individual, or commodity.” (pg. 49) Consumers need to first be understood, in using less words and more visual media we can better communicate our message to potential customers. “All communication ideas are ultimately about language: a revelation, a work, a phrase, a visual image or symbol, a co construction, an information design- whatever, there is always language at the center of an idea.” (pg. 44) In this way, “An idea is visually and verbally expressed through the creation, selection, combination manipulation, and arrangement of visual and verbal elements and the written copy.” (pg. 66) Our idea is to break the barriers of language through the belief that is best stated with this quote: “When you guys give the consumer a reasonable rationale, the consumer’s reaction might be, "That makes sense! I should use that brand for a particular reason.” (pg. 84) Another way to describe our effort to be a part of the lives of our consumers is in this statement. “A good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities." (pg. 92) Weekly magazines are a great way to post our ads as newspapers are becoming extinct while magazines are still in readers hands. This print ad can then be copied to other forms of media as its success grows.

Final Project: Part IV

A magazine ad is an effective way of communicating to the people that would more than likely be our clients such as people reading on crowded planes, people flipping through pages on a crowded subway, or those reading an article while sitting on a busy lunch break. In conveying a similar experience we can start to gather our thoughts in collective thought. Landa describes that “traditional brainstorming is conducted by a group of people so that one contributor’s though builds on or triggers another’s, although it may work even better when modified for individual use, since then there is no holding back, no social inhibition.“ (pg. 33) One way to do this is by using a different way to show the same product in a different environment. “Changing a frame allows you to explore possibilities, to imagine what a brand or organization could be beyond its current personality or how it is commonly perceived.” (pg. 34) A magazine is a form of media that can reach our educated clients. We would like to compose this message by using background space to focus on the product after a wide range of crowded views that are easily relatable. “The act of creating art-painting, drawing, sculpture, ceramics, collage, photography, any traditional or nontraditional activates several parts of the brain, sharpens thinking, provokes the mind’s associative network, and increases focus to a point where creative thinking can occur.“ (pg. 40) This expansion on a view of a product that may have only be thought of as an office device breaks people outside of the box of their typical thinking and use for their flash drive.

Final Project: Part III

By showing customers their basic need for space in several areas of their lives they can understand how our product would benefit their lives. The proposed campaign can be understood in several languages and even without words. We would like to reach them on a basic level to show how we understand their basic needs and are here to help them get through their day. The most effective way for us to stand out in the consumer’s mind is through creating advertising. In the textbook it states that “creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy.” (pg. 18) The concept of the need for space is something in which we can all relate. Consumers don’t have to drastically change their activities to account for a new part of technology that may already be cluttering up their already packed spaces. As Landa describes, “Any good idea grows out of and illuminates a brand; big ideas cause consumers to see the brand from a whole different prospective.” (pg. 25) Another way she relates this message is by talking about the idea that ”certain behaviors promote creative thinking, such as looking for connections, observing accurately, asking questions and recognizing problems, and being open to new ideas and methodologies.” (pg. 32) I would also like to include that these are the things that bond us together in a common understanding of what works and what does not. Including customers in the process of coming to this common understanding, we have connected to them in a way that attracts them to our product.

Final Project: Part II

Staples has chosen the easy button to relate to consumers, milk has used simple questions in ad campaigns, but there is not much large scale advertising for slash drives. The textbook best describes how to reach your target market in stating that “learning about your client’s business is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment.” (pg. 15) They also describe the way to go about achieving a place in the competitive market of your particular product. Miss Robin Landa says that “essentially, advertising strategy is considering the brand’s or group’s positioning and aiming your advertising application in the marketplace to achieve differentiation, relevance, and resonance.” (pg. 16) The gathering of mind breaks down the complications of dealing with competitors in the market of portable storage devices that have cluttered shelves around the world. This is best described by Land’s explanation of what needs to occur in gathering and presenting ideas that ca n be received well and/or improved upon. “The answers to questions posed in a brief are usually based on predesign market research; information gathered about the product, service or group, and audience; and the budget.” (pg. 17) This is the best way to go about facing these challenges head on while drawing in new clients that may have not caught up to the newest innovations that would surely elude them. Keeping the message short yet sweet makes the use of our product simple enough for people to consider and accessible enough for people to grab in running their daily errands.

Final Project: Part I

The ad that I am proposing is for a USB storage device. In today’s busy lives things get pushed aside and compacted so often that consumers can relate to the need for efficiency on any level. The slogan chosen for this product was based primarily on reaching the consumer. The book best describes the purpose for the slogan as a message. “An advertisement is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.” (pg. 3) It also describes the purpose of the ad itself stating that “An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on its own.” (pg. 3) In the process of creating the ad and the slogan itself, many things come into play that deals with the psyche of the consumer and yourself. The Advertising by Design book describes this thoroughly in stating that “Creative thinking is needed through all the phases of an advertising project. Creative solutions are produced be a keen, imaginative minds.” (pg. 14) The slogan is direct in offering help to a problem that consumes our daily lives. It implies an extended offer of simplification when it can be thought of as a seemingly difficult. The avenues that a consumer can take to help this problem are various but the slogan demonstrated how a simple idea can be a better solution than the method they may be currently using if any at all. Very simply put, “Looking for space?” is the best way to conclude the message.

Gluten-free Beauty

gluten-free skincare

In the skincare market, there are many creams and treatments that claim to be good for you. One consideration even in natural skincare lines are becoming more natural. We are changing the market by introducing a brand that is just as good for you on the outside that it is for the inside. A growing trend of gluten-free products have been appearing on the market for people with gluten allergies and sensitivities. In keeping in line with changes in today's society, our physicians and dermatologists have come together to create a product that gives your skin the same gluten-free benefits that you would like from your food choices. The diet that keeps you healthy can also keep your skin beautiful and everyday radiant.

Porous skin will absorb what goes on it. Not only will it take in environmental pollutants and stresses, but it can take in allergens that will damage the texture and condition of your skin overtime. This product is great for not only people with gluten allergens, but people that would like to turn around the look and feel of their skin through an organic blend of ingredients. This special combination is meant to brighten, firm and balance the skin to quench the skin of nutrients and renew all layers of your appearance by a confident feeling that fits who you really are.

Cosmetic companies have tried for years to hide the fact that various harmful agents have been added to create the look